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“Imitation is the best form of flattery.” Or is it? What if it’s someone being lazy and stealing your social media graphic?
My Instagram grid is something I am very proud of. I incorporate inspiration through quotes that are relevant to me that day. I recently posted the quote pictured below. “Your smile is your logo. Your personality is your business card. How people feel after doing business with you is your trademark.”
(I mean the quote is totally true and relevant, right?)
I always thought that by having to make branding and logo at the bottom of the graphic would make it hard to “borrow.” However, that was not the case.
See exhibit below.
One of my followers who I’ve met and done business with in-person “borrowed” my graphic and cropped out my branding. I actually think it would’ve been easier to make a new graphic myself. This is what I do when I search for quotes. If you want to learn more about branding yourself and creating your own graphics register for this course here called Brand Yo’ Self with Suite Graphics.
It is totally BAD etiquette to do this. Why?
1- the background I used for my graphic was one I paid through through subscribing to the coaching group Suite Sassy Pants. (If you are reading this blog, you should seriously consider joining HERE). By taking this graphic, this person not only stole from me, but the original creator of the background template.
2- there was intention to basically steal my creation and not give me credit by cropping out my information. A poorly done crop job in my opinion.
3- If you are a small business owner trying to create your brand, CREATE it with your own style. Seriously take this branding course! People are attracted to authenticity. I’ve worked hard and continue to do so on my own style. This person should do the same.
After being salty for short time, I decided that instead of being angry I was going to be smarter. In some ways, I did allow for this to happen by not being more intentional with how I was branding and my logo placement. After some late-night hours and playing around on PicMonkey, I now have my blog address incorporated into my branding and my graphics posts. So even if someone was going to try and do a crop job, they cannot actually delete my address from the quote itself. See below.
Check out my new graphics and follow me on Instagram. Learn from my hard lesson and be strategic in logo placement should anyone want to “borrow” your graphics.
Take the Branding Course I did HERE.
Do you have a story like this to share? Comment below.
Want more help on branding, contact me HERE.
ty and sa,